Latest Name XPro
Elon Musk’s venture, X, which was previously known as Twitter, has announced a rebranding of the well-known social media management tool, TweetDeck. The company has opted for the name XPro, indicating a fresh direction for this widely used tool. This rebranding exercise is just one part of the ongoing overhaul of the social media platform under Musk’s ownership.
The change has been marked by the shift from the @TweetDeck handle to @Pro. This renaming is reflective of the firm’s ongoing efforts to distinguish the tool from its original identity. However, many elements of the tool still retain the old branding. For instance, “Twitter” and “TweetDeck” can still be found on parts of the tool, including the help page.
From TweetDeck to XPro: A Hinted Change
This renaming should not come as a surprise to those who follow Elon Musk’s updates. Last week, Musk dropped a hint about this change. Additionally, he alluded to the new version of the tool, XPro, coming equipped with “a wide range of psy op plugins.” As with most of Musk’s announcements, details about the nature of these plugins remain under wraps. The transition to XPro was set in motion last month. During this period, users faced difficulties in accessing parts of TweetDeck. In response, the company started migrating users to the new version of the tool, setting the stage for the evolution of TweetDeck to XPro.
A New Era for TweetDeck: Access for Verified Users Only
Moreover, X announced a critical policy change on July 4. Going forward, only verified users will be able to access TweetDeck. This move suggests that the platform is shifting towards exclusivity, likely leading to XPro becoming a paid-only feature.
Since the announcement was made exactly a month ago, it is expected that the transition towards XPro as a paid-only service will occur in the next few days. This development marks a significant turning point for the tool, steering it towards a more specialized user base.
Conclusion
The renaming of TweetDeck to XPro signifies more than just a change of identity. It’s part of a broader strategy to redefine the tool and align it more closely with Musk’s vision for the platform. As the world waits for more details about the upcoming “psy op plugins”, it’s clear that X is set to bring a fresh and intriguing perspective to the social media landscape.
